Adsense Features
The important AdSense features are listed below. Context Sensitivity, Google ads are based on your website content. The keyword rich content decides your ads. Google says : "We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page." Occasionally Google gets it wrong. It places great importance on the file name. So be sure to use important keywords in the file name of each page, such as "contextual-advertising.html" for an article on contextual advertising. Ad Types, Google adsense allows you to display either textual ads or image ads or both. Example Adsense Ad Formats, Multiple Ad Units, Google adsense allows upto 3 ad units per webpage. These ad units can be of same kind or different type. leaderboard (728x90) banner (468x60) skyscraper (120x600) medium rectangle (300x250) Multiple Search Units, Google’s Search is also available to adsense users in the name of adsense for web search. Google adsense allows 2 search units per web page. Adsense for search can be both as web search and site search. Relevant Ads Only, Google adsense is backed by google’s unique keyword matching algorithm. Thus the ads coming on your site is based on the keywords in your sites content. Live Statistics, From your adsense control panel you can view the live statistics of the clicks, impressions , CPM ( Earnings per 1000 impressions), CTR ( Click Through Rate ), each day’s earnings. These statistics are almost real time now. You will get the data with in seconds. URL Filter, You can add up to 200 sites to your filter list. The URLs you enter into your filter list can be the actual URL of the website or the URL that is displayed on the ad for that website. Channels, Channels provide you with a way to view detailed reporting about the performance of your pages. By pasting channel-specific ad code into any combination of pages, you can track a variety of metrics across your sites. Track your leaderboard performance versus the performance of your towers, or compare your motorcycle pages to your automobile pages, by assigning each group of pages to a specific channel and comparing results in your custom channel reports. You can even assign a channel to each of your separate domains, to see where your clicks are coming from. With up to 50 AdSense channels, plus 50 AdSense for search channels available for each publisher, you can use channels to gain the insight you need to optimize your site’s performance. It’s easy to add, deactivate, or rename your channels, and customized reports are simple to generate. Alternate Ads, Alternate ads allow you to utilize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image, HTML page, or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted Google ads, or by your own choice of content. You can also select a solid color or collapsing ad unit script as your alternate ad, if you prefer not to display other advertisements or content when targeted Google ads are unavailable. Alternate ads count as page impressions like any other ad. Google does not keep track of clicks on alternate ads and you will not receive revenue for them. Alternate ads, if specified, will be shown when there are no targeted ads available for your page. Collapsing Ad Unit, Collapsing ad units are an optional advanced feature of alternate ads – the collapsing ad unit code will ‘collapse’ your ad unit so that it takes up no page space if there are no targeted ads available. This allows you to minimize any blank space that would otherwise occur through the use of alternate colors.You will need to host a small HTML file on your domain. Your alternate ad URL will reference this file, which will be called if there are no ads available for that particular ad unit. Languages Supported, Danish Italian Dutch Japanese English Norwegian Finnish Portuguese French Spanish German Swedish Introduction : Google AdSense, During the summer of 2003, Google introduced a new ad delivery mechanism for website publishers (both large and small) known as Google AdSense. Earlier Google AdWords ads were only available for publishers with more than 20 million impressions per month. AdSense can now cater to small niche website publishers by bringing in content targeted advertisements to their websites From Google’s own words : "Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website’s content pages and earn money. Because the ads are related to what your users are looking for on your site, you’ll finally have a way to both monetize and enhance your content pages. It’s also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages." Currently Google adsense is the best paying & most reliable source of income for webmasters. Adsense program consists display of google ads through adsense for web pages and through adsense for web search. You can get the adsense preview tool here. How Adsense Works ? If you go to Google and do a search for almost any keyword phrase, you’ll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for. These are paid ads from web site owners trying to bring targeted visitors to their web sites. The advertisers pay Google every time their ad gets a click by a web surfer. Now you can display these same ads on your site just like Google and get paid for it. Every time an ad is clicked from your site, you will receive a certain percentage of what Google receives from the advertiser. Why Would Google Give Away Their Money ? With Google AdSense advertisers are getting more exposure of thier website all over the web. This will help them gaining targeted traffic better than before. This is also good news for Google because the more traffic the advertisers receive, the faster their funds are used up. And of course, it is Google’s hope that they’ll continue to advertise with them and keep funneling more money into their advertising account. This is a very ingenious way for Google to keep raking in the revenue. And of course it’s good news for you because you’re getting paid to simply display a few text ads for free. GoogleGuy Explains AdSense, GoogleGuy, an anonymous Google employee who contributes to discussions on the WebMasterWorld.com forums, explains how AdSense will help information sites: "…sites that provide solid content, especially niche sites that don’t want to hunt down their own advertisers, should really benefit … there’s a whole universe of people who … mostly produce informational sites, and the chance to recoup their costs without much effort is nice. I hope AdSense does encourage more diversity and voices on the web, because now smaller sites can work on what they’re interested in – the content of their sites – without worrying very much about the costs of self-publishing information."
