Bagongflu Have Blog

Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name! Obtain and install customizable blog software - WordPress and Moveable Type are my favorites. Customize blog look and feel templates - aka design. Research keywords and develop a glossary - Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research. Optimize the blog: Template optimization - RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap Add helper plugins specific to WordPress or MT Create keyword rich categories (reference your keyword glossary) Enable automatic trackback and ping functionality. Create Feedburner Pro account and enable feed tracking. (more…)

Explaining search engine optimization to newbies is something that anyone with sales or account support responsibilities at a search marketing or interactive agency is going to have to get good at. I used to spend a lot of time using the notion of “organic” and the whole “making fertile ground, planting seeds, nurturing, cultivating, watering, air, sun, bear fruit” kind of analogy but it gets old using the same description all the time.

The best way to explain the notion of optimizing web sites for search engines can vary depending on the starting point. For people stuck in 1999 SEO land, where it’s all about meta tags, submissions and SEO as a “one time” event, an explanation of the need for fresh, themed content and an ongoing pursuit of inbound links can become the focus.

On the other hand, if the company has been through 3 or 4 SEO overly aggressive SEO consultants, the situation may warrant some bad news about all the reciprocal links, third rate directory listings and keyword stuffed doorway pages that need to be cleaned up or dealt with before a reinclusion request can be filed.

The thing is, many of the companies that think they need SEO are in dire need of other process improvements first, such as a well defined conversion process, tracking and analytics. Sending a ton of qualified traffic to a site through relevant visibility on the major search engines, news search, blog search, social media and high profile links isn’t going to do you much good if there’s no accountability between the marketing and sales departments.

Many companies think they’re getting results from their online marketing, but do they REALLY know? In many cases, they don’t and need to spend some time on process and interdepartmental communication right along with their search marketing.

Search engines aren’t the only source of quality traffic either. The art and science of optimization can be extended to any document or file that can get crawled, indexed and ranked. Add to that the idea of social media and the effects of personalized search and explaining the variety of ways to optimize can become information overload.

The moniker, “search engine optimization” is a bit of a misnomer, since you’re not optimizing seach engines, you’re optimizing FOR search engines. SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and rank your web content. That’s the starting point.

Because so many companies are in dire need of improvements with other matters related to marketing and business processes, many search marketing agencies that specialize in SEO provide a lot more than just keywords and links. That means the definition of what SEO “is”, means more as well.

So rather than spending a lot of time explaining algorithms, ranking and conversion analysis to someone who is very new to the idea of SEO, another explanation might have more to do with business marketing optimization. Or as an upcoming article I’m writing is titled, “Optimize Your Business for Search”.

This is a holistic approach to optimization that can affect a company from branding and communication to public relations, direct marketing and online marketing. For example, something as fundamental as including keyword research into corporate wide messaging can create many opportunities for search visibility as part of an ongoing process rather than individual “optimization” events.

How do you explain search engine optimization to newbies? Have you found clever analogies or metaphors?

by Lee Odden

By: Robin Bloor Google is now head-to-head with Microsoft in the Office Apps market, as you may have guessed from the recent Google Apps announcement. What you get from Google is word processing, spreadsheet, calendar, chat, web page creation and email. There are two price points:

1. It’s free. Just log on to Google and register. But prepare to be advertised at and you’ll get less storage space what Google gives you is still all you’re ever likely to need if you archive your email every year or two).

2. Google Apps Premier Edition costs $50 per user per year and, you can use your own branding and domain name on email, etc.

So will it actually take market share from Microsoft? I think the answer is "yes". Here are the 5 reasons why.

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Here are some ideas on how to achieve greater revenue by designing the site :

If you’re starting a fresh designing a site specifically for Adsense revenue, you’ll want a simple design that makes it easy to paste Google’s code into a horizontal or vertical space on the site. For experienced webmasters, that’s easy.
To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.
Use white space, so that the AdSense panel catches the eye.
Stick to only one topic per page – that should make it easier for Google to serve up highly relevant ads on your pages.
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The important AdSense features are listed below. Context Sensitivity, Google ads are based on your website content. The keyword rich content decides your ads. Google says : "We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page." Occasionally Google gets it wrong. It places great importance on the file name. So be sure to use important keywords in the file name of each page, such as "contextual-advertising.html" for an article on contextual advertising. Ad Types, Google adsense allows you to display either textual ads or image ads or both. Example Adsense Ad Formats, Multiple Ad Units, (more…)

Bagi pemula yg baru mengenal AdSense mungkin belum mengetahui istilah2 yg sering dipergunakan. Berhubung pepatah mengatakan “Tak Kenal Maka Tak Sayang”, maka tidak ada salahnya untuk mempelajari terlebih dahulu arti dari istilah2 tersebut sebelum mempelajari lebih jauh mengenai AdSense.

Publisher
Publisher adalah orang atau pemilik situs yg sudah bergabung dengan Google AdSense dan sudah pula memasang iklan AdSense di situs mereka.

Ad Units

Yg dimaksud dengan Ad Units ya iklan AdSense itu sendiri. Ad Units ini terdiri dari beberapa jenis dan ukuran. Yg paling umum adalah jenis Text Ads (lihat gambar di bawah). Pada saat pengunjung meng-klik unit iklan ini, maka, jika valid, publisher akan mendapatkan pemasukan sesuai dengan nilai CPC-nya.

Dalam satu halaman, publisher diperbolehkan untuk memasang maksimal tiga buah Ad Units.

Link Units
Link Units hampir sama dengan Ad Units, hanya saja formatnya mirip dengan format menu yg biasa kita temui di situs2 web.

Contoh lain dapat dilihat di sini
Yg membedakan Link Units dengan Ad Units adalah pada saat pengunjung meng-klik iklan ini, maka ia akan diarahkan pada halaman hasil pencarian di search engine Google. Publisher baru akan mendapatkan pemasukan apabila pengunjung meng-klik salah satu Ad Unit yg ada di halaman tersebut. Pada prakteknya, Link Units terbukti menghasilkan pemasukan lebih banyak dibandingkan Ad Units biasa.

AdSense for Content
Yg dimaksud AdSense for Content adalah iklan AdSense yg dipasang di dalam suatu halaman. Iklan2 yg muncul adalah iklan2 yg berhubungan dng isi halaman tersebut. Atau istilahnya menggunakan konsep contextual. Ad Units dan Link Units adalah yg termasuk dalam AdSense for Content ini.

Alternate Ads
Pada AdSense for Content, iklan tidak selalu muncul. Sebabnya antara lain bisa karena memang stok iklan yg berhubungan dengan isi situs sudah habis atau Google tidak dapat memperkirakan apa isi situs itu sebenarnya. Jika ini terjadi, secara default, yg ditampilkan adalah iklan layanan masyarakat atau sering dikenal dengan istilah PSA (Public Service Ads). Karena bertipe donasi, maka jika di-klik, iklan ini tidak menghasilkan apa2 bagi publisher.

Untuk mengatasinya, Google memperbolehkan kita untuk memasang Alternate Ads atau iklan alternatif. Jika Ad Units yg dibuat telah di-setting dengan menggunakan Alternate Ads, maka apabila Ad Units tersebut tidak dapat tampil, yg muncul adalah iklan alternatif yg ter-setting didalamnya.

AdSense for Search
Selain memasang iklan, publisher AdSense juga dapat memasang form search box di situs mereka. Form ini dinamakan AdSense for Search. Apabila ada pengunjung yg melakukan pencarian dengan menggunakan form tersebut, maka ia akan dibawa menuju halaman hasil pencarian yg bersangkutan. Sama halnya dengan Link Units, publisher akan mendapat pemasukan apabila salah satu iklan yg ada di halaman tersebut di-klik.

Referrals
Referrals adalah satu lagi sumber pendapatan publisher di dunia AdSense. Ya, publisher dapat melakukan iklan referral, baik berupa banner maupun text, di situs mereka. Yg perlu diingat, iklan jenis ini bersifat CPA (Cost Per Action), dimana publisher baru akan dibayar apabila pengunjung yg meng-klik iklan tersebut telah melakukan tindakan tertentu.

Misalnya, pada iklan referral AdSense, pengunjung yg meng-klik iklan dan bergabung dengan Google AdSense baru akan menghasilkan pemasukan bagi publisher apabila pengunjung tersebut meraih $100 dalam jangka waktu 6 bulan (180 hari).Contoh tampilan iklan Referrals adalah sebagai berikut: klic disini

Channels
Channels adalah semacam label yg dapat diberikan pada Ad Units, Link Units, AdSense for Search, dan Referrals. Satu unit iklan dapat memiliki lebih dari satu lebih, dan sebaliknya, satu label dapat digunakan untuk lebih dari satu unit iklan. Di halaman laporan Google AdSense, hasil laporan akan dikelompokkan berdasarkan Channels, sehingga penggunaan Channels akan sangat memudahkan publisher untuk menganalisa perfomance AdSense mereka.

Umumnya, publisher akan memberikan nama Channels yg sama pada unit2 iklan yg ada di satu situs. Jika mau lebih detail, sah2 saja untuk memberikan nama Channels yg berbeda untuk tiap2 unit iklan di tiap2 situs. Yg perlu diingat, maksimal jumlah Channels yg diperbolehkan saat ini adalah 200 buah.

Page Impressions
Page Impressions adalah jumlah yg menunjukkan berapa kali halaman yg mengandung Ad Units dibuka oleh pengunjung. Nilainya tidak terpengaruh oleh kuantitas Ad Units yg ada di dalam halaman yg bersangkutan.

Clicks
Rasanya tidak perlu diterangkan panjang lebar. Clicks adalah jumlah klik pada Ad Units milik publisher. Dalam halaman laporan AdSense, publisher dapat melihat total klik yg ia dapatkan, maupun berdasarkan Ad Units maupun Channel-nya.

CTR (Clickthrough Rate)
CTR adalah perbandingan dalam persen antara jumlah klik yg diterima suatu Ad Units dengan jumlah tampilan Ad Units tersebut. Misal, satu Ad Units yg ditampilkan 40 kali dan di-klik 10 kali memiliki nilai CTR 25% (10:40).

CPC (Cost Per Click)
CPC adalah jumlah uang yg akan didapatkan oleh publisher apabila Ad Units tertentu di klik. Nilai CPC masing2 Ad Units berbeda dan ditentukan oleh banyak faktor, termasuk perfomance publisher dan kualitas situs milik publisher. Namun secara umum, nilai maksimal yg mungkin adalah 20% dari nilai bid dinamis yg ditawarkan pemasang iklan.

eCPM (Effective CPM)
eCPM atau CPM (Cost Per Million) adalah hasil pembagian antara jumlah pendapatan publisher dengan jumlah page impression (per 1000) yg ia dapatkan dari iklan2nya. Sebagai contoh, publisher yg menghasilkan $200 dari 50,000 impression akan memiliki nilai CPM sebesar $4 ($200/50).

Sumber : cosaaranda.com

by jumphigherInternet Marketing is a new trend used for promoting your product or your website over the Internet. With increasing number of people becoming net surfers, it has become a vital part of your marketing to sell your product or promote your website via Internet.

In brief you can say “Internet Marketing” is a word which can be the perfect definition for a successful online business”. The latest trend of online businesses considers Internet Marketing as one of the best techniques for generating remarkable revenues through the websites. Latest Internet Marketing Techniques:

* E-Mailers: E-mailers are simple e-mails which we use to send to our friends. In case of business e-mails we send information about our services or products to a potential client who can be a possible buyer for that service or product. By using any e-mailer software you can send emails in bulk containing special offers which can be provided with your product. This particular technique of the Internet marketing is called E-mail marketing.

* Affiliates: It is one of the most popular methods over the Internet. In this you can offer money to a person, if he is able to sell your product over the Internet through his/her website.

* Paid Listing on Web Directories: Most of the web directories offer the facility of submitting your website within their relevant categories. They charge some money for that which can be annual or on monthly basis as per their policy. After paying, your website will appear on their directory within the relevant category.

* Pay Per Click Advertising: Now days the most demanding technique for Internet marketing is Pay Per Click Advertising. Pay per click advertising is offered by all the major search engines. By paying some money for your choice of keyphrases which is called bidding, your website will appear in the search engine’s sponsored listings. This is an easier technique to get instant returns on investments.

* Search Engine Optimization: Search engine optimization is another globally accepted technique for making any website visible on search engines. Search engine optimization takes time and tremendous efforts. Search engine optimization is another name for enhancing a website according the algorithms of search engines. Your website should follow the criteria made by the search engines to get top rankings. In case of search engine optimization you need not to pay any money to the search engines for showing your results. The results which come through ethical search engine optimization will be reliable and stable for a long time period if you will be updating your website time to time according to the search engines algorithms.

The PageRank of a website is determined largely by the importance, or popularity, of the site based on the PageRank of the sites linking back to it. You must take advantage of quality backlinks to increase the PageRank of your site. What are backlinks? Plain and simple, backlinks are links that point back to your site. They are links you have exchanged with or received from other sites, as well as links placed strategically by you in forum posts, blog posts and comments, and the resource box of submitted articles. The submission of your site to website directories also provides backlinks that are highly favored by search engines. Ideally these links, especially those placed in your forum signature and resource box of published articles (see my related article "Your Signature - An Internet Marketing Goldmine"), will contain keywords in the text of the link to create "anchor text." For example, "Online source for anniversary gifts" instead of "Click here for online anniversary gifts". Placing keywords in the text of the link anchors your keyword(s) to your url rather than anchoring "Click here" to your url. Not only do you have a backlink to your site, you have created a link of higher quality that includes the keywords you are targeting in your overall marketing campaign. <!–more–>Why do I need backlinks? The number of quality backlinks linking to a site is one of the main criteria used by Google and other search engines to rank and place websites. This statement, written by David Austin in a Feature Column of the Monthly Essays on Mathematical Topics, sums it up: "The fundamental idea put forth by PageRank’s creators, Sergey Brin and Lawrence Page, is this: the importance of a page is judged by the number of pages linking to it as well as their importance." With this all-powerful statement from the creators of Google, the importance should be clear: you need backlinks to attract the robots that determine the importance of your website. The value of your page, your website, in the eyes of Google’s robot lies in the number and quality of the links that it finds from other sites to yours. As the number of other popular, high-ranking sites find your site worth linking to grows, your popularity goes up along with your position in the search results. In other words, quality backlinks are needed to entice search engines to stand up and take notice. Backlinks are also helpful in leading visitors to your site. In this regard, backlinks are much like bread crumbs left by Hansel and Gretel to find their way back home. When your site is new, the robot will not place your site at the top of the results list immediately no matter how much time and effort went into the design and SEO of your site. Links from other sites that searchers are likely to find could lead them to your site if they look through the links page to find related products that might be available on your site. In addition, links placed in posts to forums and blogs and the resource box of published articles have the potential of being seen and followed by thousands of visitors every day. If the forums, blogs, and article directories have high page ranks, you have more than just a link for visitors to follow, you have a quality link that will serve to increase your page rank as well as your traffic. What are quality backlinks? Quality backlinks are links from websites that have a higher page rank than your site, links from websites that have content or purpose related to your site (also known as relevance), links that include anchored text, and links that are built naturally over time, not a sudden increase in links just for the sake of having a high number of links. Google has made it very clear that the importance of a site in the eyes of Googlebot is greatly influenced by the number and importance of the pages linking to it. In order to increase your PageRank, your website’s importance in the eyes of search engines, seek out links from higher-ranking sites that have related content, include anchored text in your signature for forum and blog posts as well as your resource box in articles, and let links build naturally over time. These practices will be a valuable part of your overall marketing strategy.

Menurut analisa beberapa pakar google adsense (atau setidaknya pemain yang bermain lama di adsense), Direct hits adalah salah satu yang bisa dikategorikan sebagai invalid clicks, bisa karena persentasenya yang tinggi, walaupun bukan merupakan metode utama “robot google” mendeteksi invalid clicks (perbandingan jumlah persentase impression terhadap jumlah clicks tetap merupakan faktor paling utama). Meskipun begitu, tetap saja faktor ini tidak boleh diremehkan, terutama bagi para pemain baru adsense dan juga website / web blognya masih sepi (berhati-hatilah dengan direct hits ini). Lalu apa itu direct hits? <!–more–>Direct hits sebenarnya istilah lama yang telah dipakai misalnya oleh visit / hit counters untuk melaporkan referrer (dari mana pengunjung datang sebelum sampai kepada website / webblog anda). Informasi ini dikirimkan / disampaikan oleh browser melalui sepotong script, jadi, dengan metode ini, hit / visit counter anda bisa melaporkan kepada anda dari mana visitor anda berkunjung sebelum singgah ke website / webblog anda, sehingga anda tahu website mana saja yang mempunyai link kepada anda, ataupun dengan keywords apa seorang visitor dapat mencari di search engine sehingga muncul website / webblog anda di search engine. Dan dengan metode konvensional inilah, google adsense mendeteksi invalid clicks. Sebagai contoh, jika website / webblog anda belum terindex di search engine seperti google,yahoo,msn live,dan lain-lain karena mungkin anda belum mensubmit / mendaftarkannya atau mungkin anda sudah men-submitnya, tetapi belum tampil di SERP tiba-tiba ada beberapa iklan google adsense yang di click visitor anda, robot google akan tentu menandai click ini, dan dijadikan bahan analisa mereka. Mungkin jika hanya satu dua kali click, robot google tidak akan mempedulikannya, tetapi jika persentasenya sudah tinggi,maka ingatlah (google adsense tidak memberikan warning tertulis kepada anda, tidak ada peringatan), anda bisa langsung dibanned mereka. Mungkin google adsense tidak akan langsung menendang anda dari bisnis mereka, tetapi bayangkan jika anda yang sudah di tandai mereka, baru saat income anda mencapai hampir seratus dolar, setelah anda isi PIN baru dibanned mereka, apakah tidak menyesal ? Untuk itulah, jangan sekali-kali (atau berulang kali) melakukan click sendiri (manual click) atau menyuruh teman atau kerabat anda mengclick iklan google adsense anda, apalagi anda pemula di bidang ini. Agar anda yakin, saya berikan contoh sepotong script ditulis dalam javascript, bagaimana cara mendeteksi DIRECT HITS tersebut: Selipkan kode ini di dalam file HTML anda. < !– if (document.referrer&&document.referrer!=”") document.write(’Anda aman karena anda berasal dari ‘+document.referrer+’
’); else alert(’Ini bisa dikategorikan sebagai invalid click karena ini termasuk DIRECT HITS
’); //–> speedytown.com

In 2006, Google spent around $1.6 Billion to acquire YouTube - one of the most prolific interactive websites around was gobbled up by the biggest dot com in the world. What’s remarkable is that YouTube wasn’t earning anything near an income worthy of comment and it still isn’t. Google bought it for two reasons - first, the massive subscriber base that YouTube had, and second, YouTube is a new breed of interactive site that Google believes is the future of the internet. Google have spent more money researching this than you and I will ever have in our banks so you need to pay attention to this fledgling trend before it transforms into a cash-yielding craze (it will, by which time you risk missing the boat). (more…)